It's an early spring morning. You're walking along a narrow path in a beautiful garden, just after a soft rain.
Each flower shares a unique scent that lifts toward you on a gentle breeze. You run your hand through fragrant herbs that leave their strong, distinctive aroma all along your fingers. You can smell the newly turned earth and the fresh, woody mulch. Even the sunshine seems to bathe you in a warm aroma.
Are you there? Can you sense it all?
The idea of Aroma Marketing may be new to you, but you’ve been living with its effects your entire life.
Whether you realize it or not, the aromas that you take in each day make lasting impressions on you; impressions that are linked to specific memories and emotions.
The same is true for your customers. When they smell certain aromas that they’ve come to associate with your products or locations, they’re reminded of positive feelings about your brand. And those connections literally can last a lifetime.
SensoryMax was named the 2014 Scent Marketer of the Year by the Scent Marketing Institute. One of the reasons is our work with the Ford and Lincoln Motor Companies.
Enza Sleva is Lincoln's Client Experience Manager. Here are her thoughts on the value of Lincoln's signature scent:
"As we transform our dealer network to provide a higher level of client experience, we look for ways to engage the senses of every visitor. The Essence of Lincoln scent is an extension of that initiative. We applaud SensoryMax for this recent honor and thank them for helping shape the future of the Lincoln showroom experience."