Enhance the Driving Experience with AuraPura

The AuraPura® Scent Delivery System builds customer engagement, drives return visits and reinforces an excellent experience.

AuraPura® is a discreet device that delivers long-lasting results.

The typical vehicle air freshener starts too strong and fades too quickly. AuraPura® attaches to the pleats of the in-cabin air filter and delivers a consistent, subtle scent to the vehicle’s interior for up to 90 days.

  • Simple, profitable add-on sales opportunity
  • Easy to install
  • Provides your customers with a pleasant scent without damaging a vehicle’s interior

AuraPura® Installation and Storage

  1. Locate the vehicle’s in-cabin air filter. If you need help finding it, check the owner’s manual.
  2. Remove the in-cabin air filter.
  3. The AuraPura® device clips to the pleats of the in-cabin air filter. It should be attached to the outtake side of the in-cabin air filter.
  4. Once AuraPura® is attached, re-insert the in-cabin air filter into its housing.

To activate the AuraPura® scent device, turn on the fan with outside air. That’s typically identified as A/C. Using the “Recirculate” setting of the heating/air conditioning unit will not provide the airflow needed for the AuraPura® device to scent the vehicle.

Store AuraPura® in a cool, dry, climate-controlled space. Keep it away from direct sunlight and gasoline, open flames and other sources of ignition. The AuraPura® Scent Delivery System has a one-year shelf life when stored properly.

“The people who we’ve tested this with love it. I believe this should be part of the new car prep package. It should be included in every vehicle that leaves the showroom. Clients will return every three months or so to have their AuraPura replaced.”

Steve Kesler, Service Director of Fixed Operations Lincoln of Columbus

“While every sense plays a part in forming a client’s perception of an experience, scent has one of the strongest connections to not only memory, but emotion. Essence of Lincoln is a subtle, yet powerful tool for our dealers to use to help clients make an emotional connection to their store and the Lincoln brand.”

Dennis Carnevale, Experience Training Manager Lincoln Motor Company

“As we transform our dealer network to provide a higher level of client experience, we look for ways to engage the senses of every visitor. The Essence of Lincoln scent is an extension of that initiative.”

Enza Sleva, Client Experience Manager Lincoln Motor Company