AuraPura

Enhance the Driving Experience with AuraPura

AuraPura® is a scent delivery system that attaches to a vehicle’s in-cabin air filter to distribute a pleasant aroma throughout the passenger compartment.

Unlike traditional car air fresheners that start too strong, fade quickly and can be visually distracting to drivers as they dangle from the rear-view mirror, AuraPura® is installed out of sight and delivers a subtle, consistent scent throughout the vehicle for up to 90 days.

Three aromas are available: Pure Sunshine, Aqua Blue and Elevated Elegance. We can also create a signature scent if you would like a branded aroma.

The Benefits of AuraPura®

The Smell of Success

Increase revenue: AuraPura® is an add-on product your team can sell and install while servicing customer vehicles.

Encourage frequent visits: The AuraPura® aroma lasts for about 90 days. When it runs out, that reminds customers to visit your business for a new scent device. And those visits may lead to additional sales.

Inspire loyalty: There’s no shortage of facilities that sell, service and rent vehicles. You can differentiate yours with AuraPura®.

Strengthen relationships: The portion of the brain that processes smell is next to the part that processes memories and emotions. So, when a customer smells your AuraPura® scent, they’ll be more likely to remember their experience at your business and how you made them feel. And that can deepen their loyalty to your brand.

How Your Customers Benefit

The aroma is consistent and subtle, so passengers can enjoy the scent without being overwhelmed. And AuraPura® lasts nearly three times longer than traditional car air fresheners.

Since AuraPura® attaches to the in-cabin air filter, it’s completely out of sight. That means no unsightly air fresheners dangling from the mirror or connected to the air vents.

How Companies Can Use AuraPura®

Car Dealers: Install AuraPura® in pre-owned vehicles so they smell brand new.

Rental Centers: Keep every car smelling fresh from customer to customer.

Detailers: Add value by giving customers a long-lasting scent to go with their freshly cleaned car.

Service Centers: Delight your customers with a fresh-smelling vehicle after each service appointment.

AuraPura® Installation and Storage

  1. Locate the vehicle’s in-cabin air filter. If you need help finding it, check the owner’s manual.
  2. Remove the in-cabin air filter.
  3. The AuraPura® device clips to the pleats of the in-cabin air filter. It should be attached to the outflow side of the in-cabin air filter.
  4. Once AuraPura® is attached, re-insert the in-cabin air filter into its housing

*To activate the AuraPura® scent device, turn on the fan with outside air. Using the “Recirculate” setting of the heating/air conditioning unit will not provide the airflow needed for the AuraPura® device to scent the vehicle.

Store AuraPura® in a cool, dry, climate-controlled space. Keep it away from direct sunlight and gasoline, open flames and other sources of ignition. The AuraPura® Scent Delivery System has a one-year shelf life when stored properly.

For more information or to sample AuraPura® aromas for yourself, fill out the form below and we’ll reply to your inquiry as soon as possible.

The people who’ve tested this love it. I believe this should be part of the new car prep package. It should be included in every vehicle that leaves the showroom. Clients will return every three months or so to have their AuraPura® replaced.

Steve Kesler, Service Director of Fixed Operations Lincoln of Columbus

Ready to learn more about AuraPura®?