It’s been a big year for Essence of Lincoln, the signature scent we created for the Lincoln Motor Company. The scent was an important factor in our winning the Scent Marketer of the Year award in June 2014. It’s been applauded by Lincoln’s marketing team, with whom we’re currently discussing an exciting new way to deploy …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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The Lasting Impact of Aroma

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Out of sight, out of mind, right? In many cases, yes. But the nose works with the brain a little differently. Your sense of smell is tied closely to your memory. So, even if you haven’t been exposed to a particular scent for many years, your memories pertaining to that scent can come flooding back …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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SensoryMax Featured in Ad Age Magazine

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SensoryMax and our Aroma Marketing services were featured in the December 8th digital edition of Ad Age magazine. Director Michael Seay was interviewed for the piece. Read the abridged version of the article below.

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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Don’t Give Your Competitors a Foothold

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I made a rare trip to my neighborhood bank today to inquire about a small loan. While waiting for my contact, I began watching the TV in the bank’s lobby. Within a few seconds, I saw a commercial for LendingTree.com. Lenny – the company’s Muppet-ish mascot on the right – reminded me that “when banks …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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Lincoln Motor Company Partners with SensoryMax

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You know that a brand can have a look, a feel, and even a sound. Yet you may have never considered that it can be linked to a specific scent. But the Lincoln Motor Company does. “Lincoln gets it,” said Michael Seay, Director of SensoryMax. We worked with our expert partners to create the signature …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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The Lincoln MTK, In Pictures

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Have you seen Lincoln Motor Company’s Instagram account? The Lincoln folks have taken their MTK for a spin around the U.S., showcasing the car’s capabilities, and how it looks against American landscapes. It’s a beautifully crafted branding effort on their part, and worth a look. They’ve been on the road since April, visiting New York …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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Scent Marketer of the Year

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We’re honored to have been chosen as the 2014 Harold Vogt Scent Marketer of the Year. The award was given during ScentWorld in New York City, the country’s premiere event on Aroma Marketing. One of the reasons for our win was our work with the Lincoln Motor Company and our development of “Essence of Lincoln.” That’s …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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SensoryMax Named Scent Marketer of the Year

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SensoryMax was named 2014 Scent Marketer of the Year at this year’s ScentWorld conference in New York City. The award is presented annually by the Scent Marketing Institute. Director of SensoryMax Michael Seay attributed the win to “the unique approach we take to Aroma Marketing. It’s not just about making a room smell nice. It’s …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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SensoryMax Nominated for Top Aroma Marketing Award

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SensoryMax has been nominated for Scent Marketer of the Year. Presented by the Scent Marketing Institute, the award honors the company that has done the most to promote the Scent Marketing industry throughout the past year. The winner will be announced June 13, 2014 during the ScentWorld 2014 conference in New York City. We earned the …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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You Won’t Believe What the Nose Knows

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When you think of marketing, you may think of magazine and banner ads, TV spots and websites. All are very important, but they’re primarily visual expressions of your brand identity. More than ever, it’s important to connect with your audience on a deeper level. Even a subconscious level. Until recently, it was thought that human …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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