When you think of marketing, you may think of magazine and banner ads, TV spots and websites. All are very important, but they’re primarily visual expressions of your brand identity. More than ever, it’s important to connect with your audience on a deeper level. Even a subconscious level. Until recently, it was thought that human …
1600 Madison Avenue, Toledo, Ohio 43604
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In case you doubt that aroma can have a dramatic effect on people, take a look at the video below. Spoiler alert About 43 seconds in, the woman – Jessica – sees a stuffed teddy bear in the box. According to the “About” section below the video, the toy has been hers since the day …
1600 Madison Avenue, Toledo, Ohio 43604
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It may be a relatively new concept, but aroma marketing is already producing results in even the oldest type of institutions, according to an article at Bloomberg’s BusinessWeek.com. The piece is titled “What Should a Bank Smell Like?,” and it focuses on the effect aroma marketing is having in several banks around the globe. SensoryMax …
1600 Madison Avenue, Toledo, Ohio 43604
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We’re happy to announce that Michael L. Seay, Director of SensoryMax, was elected to the District 5 Executive Board of the American Advertising Federation. District 5 is made up of 10 AAF chapters throughout Ohio, Kentucky and West Virginia. Michael is the first AAF Toledo member to serve on the Executive Board since 1991. “I’m …
1600 Madison Avenue, Toledo, Ohio 43604
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If you don’t think of a cab ride as one of life’s unique experiences, you’ve never ridden in Mansoor Khalid’s cab. It’s filled with free candy, a multi-color lighting system, and a powerful stereo that his customers can plug into to listen to their own music. Following the 2012 death of his young son, the …
1600 Madison Avenue, Toledo, Ohio 43604
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In a recent piece on Weekend Today (video below), co-anchor Erica Hill demonstrated the connection between your sense of smell and your emotions. She shared comments from separate male and female shoppers at a grocery store. “When I think about Pine-Sol,” the man said, “I think about my youth and all the good memories I …
1600 Madison Avenue, Toledo, Ohio 43604
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That’s the question SensoryMax Director Michael Seay asks in his article for Abec’s Small Business Review. The idea of using a scent to brand your product or company may seem odd, but it’s a concept that’s really catching on for one basic reason: it works. In his article, Michael gives you some good examples of …
1600 Madison Avenue, Toledo, Ohio 43604
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An amusement park for your nose? Not quite. ScentWorld is more like a circus of ideas. It pulls into town once a year, excites, dazzles and inspires, then leaves you full of new concepts and tools to brand and market your company. According to its website, “ScentWorld is the preeminent and largest scent and sensory …
1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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The world’s premier scent and sensory marketing event is coming to the Marriott Downtown in New York City, February 6th through the 8th, 2013. ScentWorld brings attendees up to date on the latest concepts, technologies, products and applications in the worlds of aroma and sensory marketing. See the list of this year’s speakers and events. …
1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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