SensoryMax and our Aroma Marketing services were featured in the December 8th digital edition of Ad Age magazine. Director Michael Seay was interviewed for the piece. Read the abridged version of the article below.

You know that a brand can have a look, a feel, and even a sound. Yet you may have never considered that it can be linked to a specific scent. But the Lincoln Motor Company does. “Lincoln gets it,” said Michael Seay, Director of SensoryMax. We worked with our expert partners to create the signature …

SensoryMax was named 2014 Scent Marketer of the Year at this year’s ScentWorld conference in New York City. The award is presented annually by the Scent Marketing Institute. Director of SensoryMax Michael Seay attributed the win to “the unique approach we take to Aroma Marketing. It’s not just about making a room smell nice. It’s …

SensoryMax has been nominated for Scent Marketer of the Year. Presented by the Scent Marketing Institute, the award honors the company that has done the most to promote the Scent Marketing industry throughout the past year. The winner will be announced June 13, 2014 during the ScentWorld 2014 conference in New York City. We earned the …

It may be a relatively new concept, but aroma marketing is already producing results in even the oldest type of institutions, according to an article at Bloomberg’s BusinessWeek.com. The piece is titled “What Should a Bank Smell Like?,” and it focuses on the effect aroma marketing is having in several banks around the globe. SensoryMax …

The world’s premier scent and sensory marketing event is coming to the Marriott Downtown in New York City, February 6th through the 8th, 2013. ScentWorld brings attendees up to date on the latest concepts, technologies, products and applications in the worlds of aroma and sensory marketing. See the list of this year’s speakers and events. …