SensoryMax Wins 2015 Bronze ADDY Award
It’s been a big year for Essence of Lincoln, the signature scent we created for the Lincoln Motor Company.
The scent was an important factor in our winning the Scent Marketer of the Year award in June 2014.
It’s been applauded by Lincoln’s marketing team, with whom we’re currently discussing an exciting new way to deploy the scent.
It also played a big role in our being mentioned in the national publication Ad Age magazine and on dozens of websites.
Now, Essence of Lincoln has won a bronze ADDY Award. It was presented at the 2015 American Advertising Federation ADDY Awards ceremony in Toledo on February 26th.
“This is a first,” said SensoryMax Director Michael Seay. “Never before in this market has a scent received an ADDY Award. I’d be willing to bet it’s never happened in any other market, either.”
“It’s still an unusual concept to most folks, so it’s really exciting to us as more and more people see the value in Aroma Marketing,” said Seay. “To win another award for it is gravy!”
The ADDY Awards is a three-tiered competition that recognizes the best marketing and advertising at the local, regional and national levels. See the complete list of honors that SensoryMax and the other agencies of Madison Avenue Marketing Group have earned.