The Lasting Impact of Aroma
Out of sight, out of mind, right? In many cases, yes.
But the nose works with the brain a little differently.
Your sense of smell is tied closely to your memory. So, even if you haven’t been exposed to a particular scent for many years, your memories pertaining to that scent can come flooding back when you smell the scent again.
Here’s a great example. Sharon Shazza Morris posted the picture of the stuffed teddy bear at right on Facebook. She made the bear from a jacket that her late father used to wear. He died seven years ago, she wrote, and then added, “It still smells like him.”
It would be easy to understand how Sharon might have forgotten the sound of her father’s voice, the way his hands felt, or even the details of his appearance, so isn’t it amazing that, a full seven years after his passing, she still remembers his unique scent?
That’s very common. And it’s further proof of how scent strengthens our connections to people and places, and forever ties us to past experiences.
As a marketer, you can harness the power of scent memory. Ask us about developing a signature scent for your brand. We’ll be glad to talk with you about the many applications and benefits.