What Is Environmental Branding?

It’s so much more than making sure your business looks nice.

Environmental Branding is the art of incorporating the intangible elements of your brand into your physical space.

A thoughtfully designed and branded environment makes positive, memorable impressions on your visitors, enticing them to come back for more.

1. The Purpose of Your Space

What are people doing when visiting your business?

Are they shopping? Eating? Meeting with your team or waiting for service?

Are they visiting family? Are they staying overnight?

The purpose of your space can help you define your Environmental Design.

2. Brand Promise and Company Personality

What does your brand promise to customers? And how would you define your company’s personality?

Environmental Branding allows you to create a physical representation of that promise and personality.

3. Corporate Color Palette

Your logo colors are important, but they’re just one part of the equation. Your corporate color palette should also include shades that complement your logo colors. Your palette will guide many decisions when developing your branded environmental.

Once you’ve clearly defined the purpose of your space, your company personality and your corporate colors, you can make strategic decisions about specific elements.

• Furniture
• Flooring
• Wallpaper or paint color
• Light fixtures
• Doors and windows
• Acoustics
• Traffic flow

At SensoryMax, we’ll work with you to create a strategic branded environment that elevates your visitors’ experience and encourages them to come back.

We may even recommend incorporating other Sensory Marketing elements to complete your immersive brand experience, such as Scent Branding, Audio Branding and Digital Signage Solutions.

Ready to learn more? Email Victor Tehensky.