Digital signage delivers a message via an on-site screen. The content can range from videos to graphics to scrolling text.
When implemented strategically, digital signage can enhance your brand experience by engaging, entertaining and educating your visitors.
Creating Memorable Digital Signage Content
The content you share can make visitors feel welcome, encourage certain actions and even strengthen relationships.
Here are a few ways you can use digital signage to generate those results.
Cross-Sell and Up-Sell
Which products and services would you like to promote more?
Or which products and services complement the purpose of your customers’ visits?
For example, if your visitors are waiting to open a checking account at your bank, you could promote related financial services, such as automotive loans or mortgage refinancing. Or if your customers are waiting while their car’s oil is being changed, you could use digital signage to remind them about other services their vehicle may need, like a brake inspection or a tire rotation.
Validate Your Visitors’ Decisions
If someone is inside your location, they’ve probably already chosen to buy your products or services. So, there’s no need to encourage visitors to do business with you.
Instead, you might use digital signage content to reinforce the choice they’ve already made. Share customer testimonials, your company history or helpful tips. That type of information can enhance their trust in your company and create the foundation for repeat business.
What happens if on-site visitors get bored? Do they get agitated? Do they complain about the wait? Do they leave?
You can use your digital signage to entertain your visitors. That creates a more positive experience and shortens their perceived wait times.
Entertaining content includes fun facts, trivia, games and informational videos. Humorous content is also a great way to keep visitors engaged.
Yes, you can use digital signage to sell. But you can also use it to build the foundation of strong customer relationships by sharing content that showcases your company culture, mission and vision.
When you’re ready to explore how digital signage can elevate your brand experience, reach out to Jon Marker, Director of SensoryMax.
About the Writer
Cassandra Evans has been a Creative Consultant with MadAveGroup since late 2019. She has a passion for creating “positive, lasting impressions” on every audience.