You might already have a strong online presence. Good website. Engaging social media posts. Effective videos. PPC ads that convert. The whole shebang. But does your physical location reflect your company’s online personality? Are you delivering on your brand promise? Consider this hypothetical: You take your first bite of a gorgeous meal only to discover …

When’s the last time you walked into a competitor’s business? Feel like a herd of slugs just rolled through your belly? Yeah, we get it. Visiting a rival company may not be your idea of a riotous good time, but that simple exercise could help you improve the customer experience your company provides. If you’re …

Did you ever consider shape as a brand element? Coke did. One hundred years ago, Coca-Cola had a uniquely shaped bottle designed for their product. They knew that the bottle’s curves would differentiate their brand from all the new soda pops that were finding their way to market. A century later, it’s probably fair to …

Out of sight, out of mind, right? In many cases, yes. But the nose works with the brain a little differently. Your sense of smell is tied closely to your memory. So, even if you haven’t been exposed to a particular scent for many years, your memories pertaining to that scent can come flooding back …

I made a rare trip to my neighborhood bank today to inquire about a small loan. While waiting for my contact, I began watching the TV in the bank’s lobby. Within a few seconds, I saw a commercial for LendingTree.com. Lenny – the company’s Muppet-ish mascot on the right – reminded me that “when banks …

Have you seen Lincoln Motor Company’s Instagram account? The Lincoln folks have taken their MTK for a spin around the U.S., showcasing the car’s capabilities, and how it looks against American landscapes. It’s a beautifully crafted branding effort on their part, and worth a look. They’ve been on the road since April, visiting New York …

We’re honored to have been chosen as the 2014 Harold Vogt Scent Marketer of the Year. The award was given during ScentWorld in New York City, the country’s premiere event on Aroma Marketing. One of the reasons for our win was our work with the Lincoln Motor Company and our development of “Essence of Lincoln.” That’s …

When you think of marketing, you may think of magazine and banner ads, TV spots and websites. All are very important, but they’re primarily visual expressions of your brand identity. More than ever, it’s important to connect with your audience on a deeper level. Even a subconscious level. Until recently, it was thought that human …