Adding Elements to Your Brand

Did you ever consider shape as a brand element? Coke did. One hundred years ago, Coca-Cola had a uniquely shaped bottle designed for their product. They knew that the bottle’s curves would differentiate their brand from all the new soda pops that were finding their way to market. A century later, it’s probably fair to …

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The Lasting Impact of Aroma

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Out of sight, out of mind, right? In many cases, yes. But the nose works with the brain a little differently. Your sense of smell is tied closely to your memory. So, even if you haven’t been exposed to a particular scent for many years, your memories pertaining to that scent can come flooding back …

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Don’t Give Your Competitors a Foothold

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I made a rare trip to my neighborhood bank today to inquire about a small loan. While waiting for my contact, I began watching the TV in the bank’s lobby. Within a few seconds, I saw a commercial for LendingTree.com. Lenny – the company’s Muppet-ish mascot on the right – reminded me that “when banks …

1600 Madison Avenue, Toledo, Ohio 43604
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The Lincoln MTK, In Pictures

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Have you seen Lincoln Motor Company’s Instagram account? The Lincoln folks have taken their MTK for a spin around the U.S., showcasing the car’s capabilities, and how it looks against American landscapes. It’s a beautifully crafted branding effort on their part, and worth a look. They’ve been on the road since April, visiting New York …

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Scent Marketer of the Year

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We’re honored to have been chosen as the 2014 Harold Vogt Scent Marketer of the Year. The award was given during ScentWorld in New York City, the country’s premiere event on Aroma Marketing. One of the reasons for our win was our work with the Lincoln Motor Company and our development of “Essence of Lincoln.” That’s …

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You Won’t Believe What the Nose Knows

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When you think of marketing, you may think of magazine and banner ads, TV spots and websites. All are very important, but they’re primarily visual expressions of your brand identity. More than ever, it’s important to connect with your audience on a deeper level. Even a subconscious level. Until recently, it was thought that human …

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Watch the Emotions of Aroma

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In case you doubt that aroma can have a dramatic effect on people, take a look at the video below. Spoiler alert About 43 seconds in, the woman – Jessica – sees a stuffed teddy bear in the box. According to the “About” section below the video, the toy has been hers since the day …

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Marketing Lessons from a Cab Driver

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If you don’t think of a cab ride as one of life’s unique experiences, you’ve never ridden in Mansoor Khalid’s cab. It’s filled with free candy, a multi-color lighting system, and a powerful stereo that his customers can plug into to listen to their own music. Following the 2012 death of his young son, the …

1600 Madison Avenue, Toledo, Ohio 43604
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Encourage Emotional Purchases with Aroma

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In a recent piece on Weekend Today (video below), co-anchor Erica Hill demonstrated the connection between your sense of smell and your emotions. She shared comments from separate male and female shoppers at a grocery store. “When I think about Pine-Sol,” the man said, “I think about my youth and all the good memories I …

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What Does Your Brand Smell Like?

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That’s the question SensoryMax Director Michael Seay asks in his article for Abec’s Small Business Review. The idea of using a scent to brand your product or company may seem odd, but it’s a concept that’s really catching on for one basic reason: it works. In his article, Michael gives you some good examples of …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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