Have you ever thought about the elements of a haunted house? How all the details combine to create those frightening experiences? Let’s analyze the components that make haunted attractions so terrifying, how they affect your behavior and what you can take away for your marketing strategy. Consider the Senses Sight. Sound. Smell. Touch. Taste. A …

1600 Madison Avenue, Toledo, Ohio 43604
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Luxury: Businesses That Are Doing It Right

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Many businesses look for ways to delight their visitors by elevating the experience within their location, but creating luxurious, unforgettable encounters is no small task. Find some inspiration from the luxurious locations below. The Windsor Suite – Heathrow Airport | Hounslow, England In Heathrow Airport, just past immigration and baggage, is an unmarked door that …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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Using Sensory Elements to Trigger Memory Recall

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Imagine you just smelled a distinctive scent that you first encountered during a childhood vacation. Or minutes ago, you heard your favorite song from high school on the radio. If you just envisioned a specific memory, you experienced memory recall. Aroma and music are two very powerful tools that can emotionally transport people to specific …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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Thinking About Video in Your Lobby? Consider These Details

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Thinking About Video in Your Lobby? Consider These Details

In previous posts, we’ve presented the benefits of LobbyVision and how some companies use their programs. You’ll find links to those articles at the bottom of this post. But what should you know before starting your LobbyVision program? What kind of content should you create? Who should you work with? For answers, we talked with …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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How Companies Are Using LobbyVision

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Wish you could engage your visitors as soon as they enter your location? LobbyVision can help with that, informing and entertaining customers with your branded content. Here’s a breakdown of how SensoryMax clients are using various LobbyVision programs. 1. Branded TV Toledo Clinic | Branded TV Client Since 2017 Branded TV is a full-screen presentation …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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What’s Your Post-COVID Reopening Strategy?

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As the country continues to reopen, you may be noticing increased foot traffic. And with customers walking through your doors, it’s important to consider what they experience. Do they feel welcomed? Engaged? Safe? Are they uniquely energized and inspired simply by being in your shop? Do they feel comfortable and relaxed in your bookstore, spa …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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Creating a Deeper Brand Connection with Sensory Marketing

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You might already have a strong online presence. Good website. Engaging social media posts. Effective videos. PPC ads that convert. The whole shebang. But does your physical location reflect your company’s online personality? Are you delivering on your brand promise? Consider this hypothetical: You take your first bite of a gorgeous meal only to discover …

1600 Madison Avenue, Toledo, Ohio 43604
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Is Your Competitor Doing It Better?

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When’s the last time you walked into a competitor’s business? Feel like a herd of slugs just rolled through your belly? Yeah, we get it. Visiting a rival company may not be your idea of a riotous good time, but that simple exercise could help you improve the customer experience your company provides. If you’re …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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Adding Elements to Your Brand

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Adding Elements to Your Brand

Did you ever consider shape as a brand element? Coke did. One hundred years ago, Coca-Cola had a uniquely shaped bottle designed for their product. They knew that the bottle’s curves would differentiate their brand from all the new soda pops that were finding their way to market. A century later, it’s probably fair to …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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The Lasting Impact of Aroma

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Out of sight, out of mind, right? In many cases, yes. But the nose works with the brain a little differently. Your sense of smell is tied closely to your memory. So, even if you haven’t been exposed to a particular scent for many years, your memories pertaining to that scent can come flooding back …

1600 Madison Avenue, Toledo, Ohio 43604
Call 419-725-9100 or email contactus@sensorymax.com
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