Out of sight, out of mind, right? In many cases, yes. But the nose works with the brain a little differently. Your sense of smell is tied closely to your memory. So, even if you haven’t been exposed to a particular scent for many years, your memories pertaining to that scent can come flooding back …

I made a rare trip to my neighborhood bank today to inquire about a small loan. While waiting for my contact, I began watching the TV in the bank’s lobby. Within a few seconds, I saw a commercial for LendingTree.com. Lenny – the company’s Muppet-ish mascot on the right – reminded me that “when banks …

Have you seen Lincoln Motor Company’s Instagram account? The Lincoln folks have taken their MTK for a spin around the U.S., showcasing the car’s capabilities, and how it looks against American landscapes. It’s a beautifully crafted branding effort on their part, and worth a look. They’ve been on the road since April, visiting New York …

We’re honored to have been chosen as the 2014 Harold Vogt Scent Marketer of the Year. The award was given during ScentWorld in New York City, the country’s premiere event on Aroma Marketing. One of the reasons for our win was our work with the Lincoln Motor Company and our development of “Essence of Lincoln.” That’s …

When you think of marketing, you may think of magazine and banner ads, TV spots and websites. All are very important, but they’re primarily visual expressions of your brand identity. More than ever, it’s important to connect with your audience on a deeper level. Even a subconscious level. Until recently, it was thought that human …

In a recent piece on Weekend Today (video below), co-anchor Erica Hill demonstrated the connection between your sense of smell and your emotions. She shared comments from separate male and female shoppers at a grocery store. “When I think about Pine-Sol,” the man said, “I think about my youth and all the good memories I …

That’s the question SensoryMax Director Michael Seay asks in his article for Abec’s Small Business Review. The idea of using a scent to brand your product or company may seem odd, but it’s a concept that’s really catching on for one basic reason: it works. In his article, Michael gives you some good examples of …