Frequently Asked Questions

SensoryMax Insights

Need more information about SensoryMax or Sensory Marketing? Scroll down for answers to some of the questions we receive most often. Don’t see what you need? Fill out this form or give us a call at 419.725.9100.

Company Overview

Q: My company isn’t located in Ohio. Can you still help with my Sensory Marketing?

A: Yes! We serve clients across the country.

Q: I have multiple locations. Is it possible to make sure they all provide an elevated visitor experience?

A: Absolutely. We can help you create a consistent immersive brand experience at all your locations.

Q: Do you offer equipment warranties?

A: Yes! Your equipment is covered under warranty for the extent of our relationship.

Q: Who will be on my SensoryMax team?

A: Based on your needs and program, your team could include digital designers, content writers, audio engineers, video directors and voice talents. And you’ll have a dedicated Account Executive and Client Relationship Manager who are devoted to your success.

Q: How can I learn best practices for Sensory Marketing?

A: We publish online articles every month about Sensory Marketing, as well as industry best practices and client success stories. Click here to see our latest posts.

Q: I’d like to stay up to date on marketing trends and best practices. How can I do that?

A: Our parent agency, MadAveGroup, publishes a monthly email with links to case studies, blog articles and helpful marketing tips. Click here to sign up.

Digital Signage Solutions

Q: Can I customize my video content per location?

A: Yes. Just keep in mind that while the content may need to vary between locations, we recommend using a consistent design across all screens.

Q: How long will it take to implement my Video and Digital Signage program?

A: Following the discovery process, we can typically have your new program running in 30 to 45 days.

Q: Do I need my own television monitors?

A: We can provide all the equipment you’ll need for your Video and Digital Signage program.

Q: How often will you update my video content?

A: We’ll recommend an update schedule based on how frequently customers visit your location and the goals of your program.

Q: I have a lot of projects on my plate. How involved do I need to be in the creative process?

A: You can be as involved as you’d like in your Video and Digital Signage program. We have writers, designers, videographers and photographers in-house who can create and schedule all your content. Or if you prefer more control, we’ll be happy to train and support your team.

Scent Marketing

Q: How will my scent be circulated in my facility?

A: Your brand’s scent is deployed through your building’s HVAC system to deliver a consistent aroma throughout your location.

Q: Do I need my own diffusors?

A: We’ll provide all the equipment you’ll need for your Scent Marketing program.

Q: Will I need to install my own Scent Marketing equipment?

A: No. We’ll send contractors to your locations to conduct site surveys. They’ll measure your square footage to determine how many units you’ll need and where they should be placed. Later on, the contractors will return to install the equipment.

Q: How long will it take for you to implement my Scent Marketing?

A: After the discovery process, it takes an average of 45 to 60 days to implement your scent. During that time, we develop and test your scent, assess your feedback, conduct the site surveys and install your equipment.

Q: What do I do if my scented oil runs out?

A: We design your Scent Marketing program so that never happens. Every eight months, we’ll automatically refill the oil in your scent unit.

Q: Is it possible to change my scent seasonally?

A: We don’t recommend it. That’s because your aroma truly is a brand element. Just as it wouldn’t be a good idea to change your logo every season, you shouldn’t change your scent either.

Q: Can I customize my scent per location?

A: To provide a consistent and branded visitor experience, we recommend using your signature scent at all locations.

Q: Is there more than one way to use Scent Marketing?

A: Yes! We can apply your brand aroma to your packaging, marketing materials, letterhead and other items, even your products.

Audio Marketing

Q: Can I customize my overhead messaging and music per location?

A: While the message content may need to vary between locations, we recommend striving for consistency in the writing style, the voice talent and the music.

Q: Do I need my own speakers?

A: We can provide all the equipment you’ll need for your Audio Marketing program.

Q: How often will you update my music and messaging?

A: We’ll recommend an update schedule based on how frequently customers visit your location and the goals of your program.

Q: I have 20 other campaigns that I’m managing right now. How involved do I need to be in the creative process?

A: Our in-house creative team will proactively write new content based on your visitors’ needs and your program goals. We’ll also curate a new music playlist for every update.

Q: How long will it take to implement my Audio Marketing program?

A: Following the discovery process, we can typically have your new program running in 30 to 45 days.

Environmental Branding

Q: Can I customize the Environmental Branding at each location?

A: Absolutely. As much as square footage and layout allow, we can create a consistent look and feel for your locations, or we can develop unique, even localized designs for each facility.

Q: Do your Environmental Branding services only include consulting or do you also design the space?

A: We can adapt to your needs. We’ll be happy to handle the entire Environmental Design project, from design to installation. Or if you’re already working with an architect or interior designer, we’ll be happy to consult and ensure all elements accurately reflect your brand.

Q: I already know what I want the space to look like. Why do I need an Environmental Branding team?

A: Our team will work with you to create a space you can be proud of. We’ll ensure all elements properly reflect your brand, while paying attention to comfort and even the circulation of your environment.