SensoryMax Client Featured at Bloomberg’s BusinessWeek.com
It may be a relatively new concept, but aroma marketing is already producing results in even the oldest type of institutions, according to an article at Bloomberg’s BusinessWeek.com.
The piece is titled “What Should a Bank Smell Like?,” and it focuses on the effect aroma marketing is having in several banks around the globe.
SensoryMax client Ocean Bank was named as one of the banks using aroma marketing to its advantage. The Miami-based financial institution has been receiving very positive client feedback consistently since the SensoryMax team developed and implemented their customized aroma marketing program.
“Your sense of smell can contribute so much to your positive feelings about places and products,” said Michael Seay, Director of SensoryMax. “Introducing aroma as a brand component is the next natural step for marketers. It helps a company more fully express its brand identity.”
Signature scents also can improve consumers’ familiarity and comfort level with a brand, as well as their memory of interactions with the brand, all of which can drive sales. (Read the complete Bloomberg article here.)