© 2025 SensoryMax
An agency of MadAveGroup
Your company’s lobby, offices, retail spaces and other physical locations represent an opportunity to showcase your brand and company personality.
There are several environmental branding elements you can utilize, such as your corporate color palette, ceiling, flooring, furniture and light fixtures.
And there are various sensory marketing components that effectively introduce your brand within your space, including Audio Marketing, Video and Digital Signage, and Scent Marketing.
With a compelling brand environment, you’ll make consistent, memorable impressions on every visitor.
Story #1: Fifth Third Field - Turning a Stadium Into a City’s Pride
The Client’s Goal
The Toledo Mud Hens are the Triple A affiliate of the Detroit Tigers and, for generations, they’ve been an integral part of our city’s culture.
The team’s leaders wanted more than just another stadium for their fans. They wanted to provide an experience. And since food and beverages are such an important part of a visit to the ballpark, they asked us to reimagine the stadium’s concession areas.
Our Solution
We developed individually branded food stands that reflect local and team themes. The project included unique design, cohesive signage and digital branding. Some of the stands even show off our community’s pride in baseball-related personalities and area traditions.
The Result
Fifth Third Field is a stadium that feels alive with excitement, as well as its own personality and a clear sense of place.
Story #2: Dana - Reflecting Global Innovation in a Local Space
The Client’s Goal
Dana is a legacy brand with global reach. When the company’s leaders realized it was time to update their Toledo, Ohio headquarters, they said it should reflect who they are today: proud of their heritage, but always innovating and looking forward.
We stepped in to make sure the Dana brand was present in every part of the building, from employee entrances to boardroom backdrops.
Our Solution
We showcased the company’s history with timeline graphics and environmental storytelling. The finishes, lighting and signage we installed echo Dana’s clean, tech-focused image. To this day, the consistent brand tone we created throughout the facility reinforces team pride, while elevating visitor perception.
The Result
The modernized environment at Dana acknowledges the company’s past and celebrates its future, supporting employee morale and making powerful impressions on guests.
Story #3: MadAveGroup - Bringing Our Own Brand to Life
Our Goal
When it came time to evaluate the impact our offices had on visitors, employees and our brand, we followed our own advice, upgrading to meet both our current and foreseeable needs.
Since we occupy three floors of our building, we wanted to showcase different design styles to best reflect how we use each floor.
Our Solution
We applied aroma marketing, creating a custom scent that we distribute via our HVAC system.
Our curated music playlists are dayparted to complement different moods and energies throughout the day.
We created bold environmental 3-D graphics to reinforce our brand and important messaging. We also use digital signage to showcase our video work for visitors.
The fourth floor (account and marketing management) is conservative, but comfortable. Third floor east (creative and digital marketing) is modern and more high-tech, while the walls of third floor west (writers) feature classic ads and signage. Most of the second floor is taken up by the MadAve Social Club, a space we use often for client meetings, after-hours activities and live events. Its dark finishes and masculine elements reflect the personal style of our founder and CEO, Jerry Brown.
The Result
We now work in a versatile space that motivates our team, embraces visitors, impresses our clients and reinforces our creative brand loud and clear.
The Bottom Line
When done well, branded environments:
- Drive recall through consistency and build credibility through attention to detail
- Engage all five of the senses
- Create emotional resonance that promotes positive feelings
- Inspire teams
At SensoryMax, we don’t apply cookie-cutter templates. We translate your identity into an immersive experience using sound, scent, signage, visuals, finishes and digital media.