Your team can have dynamic, in-depth conversations that strengthen connections with on-site customers, and those interactions can uncover new ways to serve them and solve their challenges.
So, how can you increase the number of visitors in your branches? And how can you create positive experiences that keep them coming back?
More than ever, positive customer experiences are driving consumer behavior and loyalty. And Sensory Marketing allows you to showcase memorable brand elements that elevate the customer experience you deliver and encourage visitors to return again and again.
Apply Sensory Marketing in Your Branches
People are attracted to beautiful, well-designed spaces. They want to spend time in those places.
So, your physical environment is a powerful channel through which you can connect with customers, commit to their comfort and welcome them into your brand.
When evaluating the effectiveness of your environmental design, consider these questions:
- Are your customers comfortable as they wait?
- Is the layout of your space intuitive and easy to navigate?
- Do customers have the private space they need as they sit in the lobby or talk with your team?
A lack of a specific aroma in your location isn’t noticeable. But a signature scent that’s used consistently across all your branches serves as an additional brand layer that makes an impression on your customers.
Scent Marketing reaches your customers by appealing to the sense that’s least targeted by marketers – smell. And, of course, a pleasant aroma makes visits more enjoyable.
Plus, studies show a strong link between scent and memories. (Read more here.) Using a signature or consistent scent in all your locations improves the likelihood of positive recall.
To learn more, read Using Sensory Elements to Trigger Memory Recall.
Video and Digital Signage
Your waiting customers are a captive audience. Grab and keep their attention with Video and Digital Signage.
You can use video to engage, entertain and educate your customers. That reduces perceived wait times and creates positive impressions.
And when you implement closed-circuit television programming, you can use video to reinforce your company culture and reiterate your brand promise and unique value, while you generate interest in your financial products and services.
For best practices, click here to read Thinking About Video in Your Lobby? Consider These Details.
You can also see How Companies Are Using LobbyVision here.
You may already play music in your branches, but is that music on-brand? Does it resonate with your on-site customers? And could your audience benefit from point-of-purchase messaging?
Audio Marketing is a combination of customized music playlists and targeted messaging that engages and informs your customers.
Music can be chosen according to your customer demographics or even the time of day. And zoning ensures the right messages play in the right areas to educate customers and help them navigate your location.
Learn about the power of Effectively Using Background Music and Audio Marketing.
There’s no better time than the present to enhance your customer experience. When you’re ready to start the conversation, reach out to Jon Marker, our Director of Business Development.
About the Writer
Cassandra Evans has been a Creative Consultant with MadAveGroup since late 2019. She has a passion for creating “positive, lasting impressions” on every audience.