How Sensory Marketing Elevates Funeral Home Spaces

Sensory Marketing can contribute to an easier experience for grieving families in your funeral home. Consider what it can do for you and your guests.

Benefits of Sensory Marketing in Funeral Homes

Comfort and Serenity

Especially at such a difficult time, a pleasant environment is key to helping people feel welcome and safe. The strategic use of scent, music and visuals can soothe your visitors, bring back very special memories for them and create a tranquil atmosphere that provides comfort for friends and family members.

Supporting the Healing Process

Sensory stimuli can evoke positive feelings, reduce stress and promote relaxation, supporting mourners as they navigate their loss and begin their healing.

Enhanced Experiences

When first meeting with a family, you can connect with them through multiple senses, elevating their overall experience and making it easier for them to select your funeral home over another.

Sensory Marketing can also make the memorial service more meaningful and create pleasant touchpoints for visitors.

Emotional Connection

Providing a thoughtfully curated Sensory Marketing experience in your funeral home allows you to nurture emotional connections and facilitate healing, allowing mourners to reflect and find comfort after their loss.

Brand Differentiation

When visitors feel comforted by the experience you provide, they’ll be more likely to select your business for their future needs.

Types of Sensory Marketing Services for Funeral Homes

Scent Marketing

Scent Marketing includes the creation and location-wide distribution of an aroma that – ideally – is unique to your brand.

By appealing to your visitors’ sense of smell, you can:

  • Ease their stress
  • Elevate their mood
  • Trigger fond memories
  • Create a pleasant ambiance

Video & Digital Signage

With a Video and Digital Signage program, you can play videos and slide presentations on television screens at natural gathering spots throughout your building.

Use that content to:

  • Shorten visitors’ perceived wait times
  • Share visual memories at viewings and funerals
  • Build awareness of your services

Audio Marketing

Audio Marketing includes curating appropriate music and creating thoughtful messaging that play throughout your location.

Music can help grieving friends and family members by:

  • Emotionally transporting them to happier times
  • Reducing stress, anxiety and depression
  • Reminding them of important lyrics and sentiments
  • Creating a positive mood

You can also use audio messages to welcome visitors at the entrance and quickly share time-sensitive information.

Sensory Marketing Services from SensoryMax

At SensoryMax, we provide a variety of Sensory Marketing services, including Scent Marketing, Audio Marketing, Video and Digital Signage and Environmental Branding.

As a MadAveGroup agency, we have access to a full team of strategists, designers, writers, audio engineers, videographers and voice talents, all dedicated to providing quality, creative work that exceeds your goals and expectations.

About the Writer

Cassandra Evans has been a Creative Consultant with MadAveGroup since 2019. She has a passion for creating “positive, lasting impressions” on every audience.

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